Niche

So, here we go. These are in no particular order except for the first one. Also, keep in mind these are the broad niches. There are tons of sub-niches within each one but they all fall under the bigger niche.

1. How to Make Money

This is the obvious one. The real elephant in the room.

Many beginning bloggers often find themselves asking if they need to start a blog on making money to make any money.

It’s a great question because all of the blogs that teach you how to make money seem to be run by people that only make money through those types of blogs.

Luckily, this isn’t the only niche that can do well with making money but it’s one of the easiest…

…if you can show that you are making money yourself already.

Too many bloggers jump into this niche and take the wrong approach. They pretend that they have the knowledge to share with others about making money online but this audience isn’t stupid.

They know they have other options so if you can’t show them in some way that you know what you are talking about then you won’t be making the type of money you thought.

So does this mean that beginning bloggers can’t enter this niche? Of course not.

The way I would approach it as a beginning blogger would be to treat it more like a blog journey. Chronicle all of the things that are working for you and not working for you. Let people follow you along from day 1.

The catch is, is it better to do this with the how to make money blog or a secondary blog? My gut tells me you should do it with a secondary blog but that means a bit more time. However, it gives you a bit more authority for when you are ready to launch your book or course.

Bloggers in this niche include:

Do you think if any of these bloggers had the chance to start over that they would choose another niche?

My own sites in this niche:

2. Personal Finance

This one can easily fall under how to make money depending on the approach a blog takes. Some personal finance sites teach you how to save money through frugal living while others show you how to make money with investing and side jobs.

One of the larger bloggers in this space is Michelle Gardner. The majority of her income comes from her affiliate link with Bluehost (how to start a blog and make money) along with her affiliate marketing course.

So both of those would fall under the first niche.

The strategy here though is to cast a wide net around frugal living and then you show people that you can live frugally and make a ton of money at the same time.

There are other sites in this niche that range from frugal living to investing. The Busy Budgeter by Rosemarie is another great example of one.

My own sites in this niche:

3. Health and Fitness

Health and fitness is one of those tricky niches because you can get a ton of trafficfrom it, but it can be difficult to monetize if you don’t know what you are doing.

Starting off the best approach to go is with affiliate marketing. This works well because your audience is actively searching for solutions to a problem and a nice Amazon (or wherever) link to a product that helped you can do wonders.

A lot of blogs in this niche are usually run by teams of people or fitness trainers.

My own sites in this niche:

Yes, you are reading that correctly. I might continue to add blogs to this niche due to the crossover potential it has with other niches. What do I mean?

Well, Miss Fit Living can talk about dieting and yoga, while also talking about decorating your home and travel. The site is about living.

4. Food

This one is notoriously difficult to make money in because the audience isn’t really looking to buy things, they just want recipes.

The best approach is to build up a large audience and use ads to supplement the business. Probably the most well-known blog that does this is Food Blogger Pro, that teaches bloggers how to start a food blog. This goes back to niche #1 and the strategy that I talked about before of starting a blog in a different niche and then teaching people how to duplicate that success on your how to make money blog.

My own sites in this niche:

  • Pass

5. Beauty and Fashion

This one for me is the holy grail of successful blogs because not only can you make money but you also gain access to cool events.

The problem though is that it is HARD. While the other niches rely on great written content, beauty and fashion are more reliant on your personality and your ability to continuously get yourself out there.

Most of the big beauty and fashion bloggers focus on YouTube and Instagram because they are visual platforms. Once they build a following there they slowly build out their blogs.

Unsurprisingly, their blogs become more lifestyle blogs that cover a number of different categories beyond fashion and beauty. Why? Because the beauty and fashion niche is all about an overall lifestyle that you live.

Sites I have in this niche:

6. Lifestyle

This one is the hardest to describe because it is so broad. Some bloggers take this niche to the extreme and think they can write about anything that involves their life but that isn’t the case.

For example, here are some of the sub-niches I see for this niche:

  • Gardening
  • Homesteading (huge)
  • Survival (huge)
  • Home/Outdoor Decor
  • Organization
  • Travel

These are not all of them but these are definitely ones that I would consider creating a blog in.

Monetization methods for this niche are usually ads or printable. With the first 3 sub-niches books can work really well.

Sites that I have in this niche:

You’ll notice that some of my blogs repeat in this niche and in others. The reason why is because the Lifestyle niche has a lot of crossover to it.

How to Succeed in the Lifestyle Niche

Okay, so here’s the thing about the lifestyle niche. Most people screw up big time in it because they really believe they can just write about anything.

That’s isn’t true.

To succeed in the lifestyle niche you have to either be solving a problem that a lot of people have (how to organize your home) or you need to write about a topic that people are irrationally passionate about (bullet journals).

There is no in-between if you want to see success early on.

You can point me to examples of bloggers that succeed in this niche that seem to talk about their lives but usually, those bloggers have been around for a while.

To gain traction you either need to solve problems or write about irrationally passionate topics.

7. Personal Development

Just like a lifestyle blog a personal development blog can be tough because many people don’t target a specific problem. They create a blog that is vague on its purpose beyond living a better life.

With personal development, you need to be very specific about what you are helping someone with. For example, you might say:

I promise to help you kick your procrastination habit.

Or…

I will help you overcome your depression.

Simply offering a better life doesn’t help out anyone unless you are specific about how you are going to help.